For many years we've designed and developed interactive projects for consumer packaged food companies. We enjoy working with food and beverage companies, and love to exploring online brand expression.
We started brainstorming food and beverage products with usage that can be emulated on the phone. We focused on developing game concepts that took advantage of the iPhone's multitouch interface.
After developing some mockups we pitched a few clients, and soon found a brand who was looking to take the plunge into the world of apps. We leveraged their product's core usage characteristics with fun and simple gameplay, which in turn supported the product's key marketing messages. At the end of each game, users are given the chance to post their score to social networks, driving traffic back to the game
We see mobile apps as a great way to expand reach and provide consumers with fun and useful applications that engage them in a brand in new ways. With good apps, there's a strong viral opportunity that lets brands get their message out of their websites and into the hands of the end user (literally).
There are lot more iPhone apps in the pipeline, so follow us on Facebook or Twitter for more updates.
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